Exhibitor Success Center

CONSTRUCT wants to add more value to your exhibit. That’s why we’ve launched the award-winning Exhibitor Success & ROI Center. This is you and your staff’s FREE, on-demand, 24/7 exhibiting productivity knowledge resource. You’ll find answers to your exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

The program is fueled by industry-leader Jefferson Davis and his Competitive Edge team. Their Exhibitor Success & ROI Center (ESRC) and Exhibiting Effectiveness Evaluation (E3) programs were recently honored with TRADESHOW EXECUTIVE's Gold 100 Award for best program to help exhibitors maximize their ROI.

Three easy ways to find the information, answers, and solutions youneed to keep up and stay ahead:

1. Live (& On-Demand) Webinar:

Successfully Marketing, Selling and Exhibiting During a Time of Crisis
Tuesday, July 21, 2020                  2:00 pm - 3:00 pm Eastern

Register: https://attendee.gotowebinar.com/register/5413577848074311695

While the COVID-19 pandemic has created massive changes in all of our lives and businesses, what hasn’t changed is the critical need to continue marketing your company, education customers and selling your products and services.  To help our customers and markets rebound as quickly as possible, CONSTRUCT is excited to provide a complimentary, all new web-training session from Jefferson Davis, one of America’s leading experts on B2B marketing, sales and exhibiting success. In just 60 minutes, right from your computer you will learn:

  • Tough Times Don’t Last… 3 Steps to Move from Fear to Confidence
  • The Importance of Continuing to Market Your Company During a Crisis
  • 6 Ways to Adjust Your Marketing Strategies
  • 10 Ways to Adjust Your Sales Strategies
  • Why Exhibiting May Be More Important Now Than Ever!
  • 11 Ways to Keep Your Staff & Booth Visitors Safe
  • 5 Critical Exhibiting Success Factors You Must Address to Ensure Success
2. "How-to" Exhibiting Article Series
Quick-read, informative and loaded with useful knowledge and practical information. Our exhibiting success articles address the critical topics important to your success as an exhibitor today. Just click
the topic below and start reading. Be sure to forward to your entire exhibiting team.
Promoting Your Exhibit:     
Lead Management:


3. "Ask the Trade Show Expert
CONSTRUCT has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 24-48 hours. Submit your question now!

©2020 Competitive Edge. CONSTRUCT purchased and owns rights to use content only on official CONSTRUCT website and CONSTRUCT exhibitor communications. All other rights reserved.



Why Are Trade Shows So Important To Your Business?

1. Verbal & Non-Verbal Behavioral Styles:  Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles that aren’t communicated through technological tools, from texting to tweeting, to the telephone, to videoconferencing.

2. Develop Transparency & Trust:  Face-to-face meetings afford participants opportunities to develop transparency and
trust among each other in ways that are not always possible compared to other forms of communication.

3. Judge Integrity, Competencies & Skills:  Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others, whether that’s a prospect, a competitor or a job candidate.

4. Develop Strong Social Relationships:  Face-to-face meetings allow participants to develop strong social relationships. In an environment where the participants can stand toe-to-toe and shake hands on a deal,
that behavior facilitates social bonding and increases your stature with prospects.  

5. Develop A Sense of Belonging To Organization:  Attending face-to-face
meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members. This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together.